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HOME > J Korean Acad Community Health Nurs > Volume 25(1); 2014 > Article
Original Article
Influence of Experiences of Witnessing Tobacco Advertising and Preferences of Tobacco Companies' Social Responsibility on Current and Future Smoking Intentions in Adolescents
Sung Rae Shin, Sun Hwa Shin, Bok Keun Lee, Jin Hee Yang
Journal of Korean Academy of Community Health Nursing 2014;25(1):33-43.
DOI: https://doi.org/10.12799/jkachn.2014.25.1.33
Published online: March 31, 2014

1Department of Nursing, Sahmyook University, Seoul, Korea.

2Graduate School of Nursing Science, Ewha Womans University, Seoul, Korea.

3Youth No Smoking & Drinking Association, Seoul, Korea.

4Graduate School of Health Science & Social Welfare, Sahmyook University, Seoul, Korea.

• Received: January 16, 2014   • Revised: February 19, 2014   • Accepted: March 21, 2014

© 2014 Korean Academy of Community Health Nursing

This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0/) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

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  • Purpose
    To evaluate the influence of experiences of witnessing tobacco advertising and preferences of tobacco companies' social responsibility (CSR) on current and future smoking intentions in adolescents.
  • Methods
    Data were collected from 700 adolescents living in Korea representing 7 metropolitan cities and 8 provinces in the method of proportional random sampling. The Gallup's data collection system was adopted using 1:1 face to face interviews. The witness of tobacco advertising was determined by 'yes', or 'no' responses to three survey items and to four survey items for preferences of tobacco CSR. For statistical analysis, χ2 test, Fisher's exact test and logistic regression were used.
  • Results
    98.4% of the adolescents had experiences of witnessing tobacco advertising. POP (OR=103.44, 95% CI: 8.22~1301.45) and magazine advertisement (OR=6.07, 95% CI: 1.34~22.58) had a significant effect on their current smoking. Also, POP (β=.24, p<.001) and movie advertisement (β=.42, p<.001) had a significant effect on their future smoking intentions. As for the preferences of tobacco CSR, cultural-art support activities (β=.15, p=.025) and environmental purifying campaigns (β=-.15, p=.034) had a significant effect on their future smoking intentions.
  • Conclusion
    Witness of tobacco advertising and positive responses to tobacco CSR are associated with current and future smoking intentions in adolescents.
Table 1
General Characteristics and Smoking Rate (N=700)
jkachn-25-33-i001.jpg
Table 2
Experience of Witnessing Tobacco Advertisements and Preferences of Tobacco Companies' Social Responsibility by General Characteristics (N=700)
jkachn-25-33-i002.jpg

TA=tobacco advertisements; CSR=companies' social responsibility.

Fisher's exact test.

Table 3
Factors Influencing Participants' Current Smoking (N=700)
jkachn-25-33-i003.jpg

TA=Tobacco advertisements; CSR=Companies' social responsibility; POP=Point of purchase; OR=Odds ratio; CI=95% confidence interval.

Table 4
Factors Influencing Participants' Future Smoking Intentions (N=700)
jkachn-25-33-i004.jpg

TA=Tobacco advertisements; CSR=Companies' social responsibility; POP=Point of purchase.

This study was supported by Sahmyook University Research Fund in 2012.

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