Influence of Experiences of Witnessing Tobacco Advertising and Preferences of Tobacco Companies' Social Responsibility on Current and Future Smoking Intentions in Adolescents

Sung Rae Shin; Sun Hwa Shin; Bok Keun Lee; Jin Hee Yang

doi:10.12799/jkachn.2014.25.1.33

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Original Article
Influence of Experiences of Witnessing Tobacco Advertising and Preferences of Tobacco Companies' Social Responsibility on Current and Future Smoking Intentions in Adolescents: Sung Rae Shin, Sun Hwa Shin, Bok Keun Lee, Jin Hee Yang; Journal of Korean Academy of Community Health Nursing 2014;25(1):33-43.
DOI: https://doi.org/10.12799/jkachn.2014.25.1.33
Published online: March 31, 2014

¹Department of Nursing, Sahmyook University, Seoul, Korea.

²Graduate School of Nursing Science, Ewha Womans University, Seoul, Korea.

³Youth No Smoking & Drinking Association, Seoul, Korea.

⁴Graduate School of Health Science & Social Welfare, Sahmyook University, Seoul, Korea.

• Received: January 16, 2014 • Revised: February 19, 2014 • Accepted: March 21, 2014

This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0/) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Abstract

Abstract

Purpose
To evaluate the influence of experiences of witnessing tobacco advertising and preferences of tobacco companies' social responsibility (CSR) on current and future smoking intentions in adolescents.
Methods
Data were collected from 700 adolescents living in Korea representing 7 metropolitan cities and 8 provinces in the method of proportional random sampling. The Gallup's data collection system was adopted using 1:1 face to face interviews. The witness of tobacco advertising was determined by 'yes', or 'no' responses to three survey items and to four survey items for preferences of tobacco CSR. For statistical analysis, χ² test, Fisher's exact test and logistic regression were used.
Results
98.4% of the adolescents had experiences of witnessing tobacco advertising. POP (OR=103.44, 95% CI: 8.22~1301.45) and magazine advertisement (OR=6.07, 95% CI: 1.34~22.58) had a significant effect on their current smoking. Also, POP (β=.24, p<.001) and movie advertisement (β=.42, p<.001) had a significant effect on their future smoking intentions. As for the preferences of tobacco CSR, cultural-art support activities (β=.15, p=.025) and environmental purifying campaigns (β=-.15, p=.034) had a significant effect on their future smoking intentions.
Conclusion
Witness of tobacco advertising and positive responses to tobacco CSR are associated with current and future smoking intentions in adolescents.
Key Words: Adolescent; Advertisements; Tobacco; Smoking

Table 1

General Characteristics and Smoking Rate (N=700)

Table 2

Experience of Witnessing Tobacco Advertisements and Preferences of Tobacco Companies' Social Responsibility by General Characteristics (N=700)

TA=tobacco advertisements; CSR=companies' social responsibility.

^†Fisher's exact test.

Table 3

Factors Influencing Participants' Current Smoking (N=700)

TA=Tobacco advertisements; CSR=Companies' social responsibility; POP=Point of purchase; OR=Odds ratio; CI=95% confidence interval.

Table 4

Factors Influencing Participants' Future Smoking Intentions (N=700)

TA=Tobacco advertisements; CSR=Companies' social responsibility; POP=Point of purchase.

This study was supported by Sahmyook University Research Fund in 2012.

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Influence of Experiences of Witnessing Tobacco Advertising and Preferences of Tobacco Companies' Social Responsibility on Current and Future Smoking Intentions in Adolescents

Table 1 General Characteristics and Smoking Rate (N=700)

Table 2 Experience of Witnessing Tobacco Advertisements and Preferences of Tobacco Companies' Social Responsibility by General Characteristics (N=700)

TA=tobacco advertisements; CSR=companies' social responsibility.

^†Fisher's exact test.

Table 3 Factors Influencing Participants' Current Smoking (N=700)

TA=Tobacco advertisements; CSR=Companies' social responsibility; POP=Point of purchase; OR=Odds ratio; CI=95% confidence interval.

Table 4 Factors Influencing Participants' Future Smoking Intentions (N=700)

TA=Tobacco advertisements; CSR=Companies' social responsibility; POP=Point of purchase.