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Influence of Experiences of Witnessing Tobacco Advertising and Preferences of Tobacco Companies' Social Responsibility on Current and Future Smoking Intentions in Adolescents

Article information

Res Community Public Health Nurs. 2014;25(1):33-43
Publication date (electronic) : 2014 March 31
doi : https://doi.org/10.12799/jkachn.2014.25.1.33
Sung Rae Shin1, Sun Hwa Shin2, Bok Keun Lee3, Jin Hee Yang4
1Department of Nursing, Sahmyook University, Seoul, Korea.
2Graduate School of Nursing Science, Ewha Womans University, Seoul, Korea.
3Youth No Smoking & Drinking Association, Seoul, Korea.
4Graduate School of Health Science & Social Welfare, Sahmyook University, Seoul, Korea.
Corresponding author: Shin, Sun Hwa. Graduate School of Nursing Science, Ewha Womans University, 275-33 Junghwa 1-dong, Jungnang-gu, Seoul 131-875, Korea. Tel: +82-2-3399-1593, Fax: +82-2-3399-1594, ffssh@hanmail.net
Received 2014 January 16; Revised 2014 February 19; Accepted 2014 March 21.

Abstract

Purpose

To evaluate the influence of experiences of witnessing tobacco advertising and preferences of tobacco companies' social responsibility (CSR) on current and future smoking intentions in adolescents.

Methods

Data were collected from 700 adolescents living in Korea representing 7 metropolitan cities and 8 provinces in the method of proportional random sampling. The Gallup's data collection system was adopted using 1:1 face to face interviews. The witness of tobacco advertising was determined by 'yes', or 'no' responses to three survey items and to four survey items for preferences of tobacco CSR. For statistical analysis, χ2 test, Fisher's exact test and logistic regression were used.

Results

98.4% of the adolescents had experiences of witnessing tobacco advertising. POP (OR=103.44, 95% CI: 8.22~1301.45) and magazine advertisement (OR=6.07, 95% CI: 1.34~22.58) had a significant effect on their current smoking. Also, POP (β=.24, p<.001) and movie advertisement (β=.42, p<.001) had a significant effect on their future smoking intentions. As for the preferences of tobacco CSR, cultural-art support activities (β=.15, p=.025) and environmental purifying campaigns (β=-.15, p=.034) had a significant effect on their future smoking intentions.

Conclusion

Witness of tobacco advertising and positive responses to tobacco CSR are associated with current and future smoking intentions in adolescents.

Keywords: Adolescent; Advertisements; Tobacco; Smoking

Notes

This study was supported by Sahmyook University Research Fund in 2012.

References

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Article information Continued

© 2014 Korean Academy of Community Health Nursing

This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/3.0/) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Funded by : Sahmyook University

Table 1

General Characteristics and Smoking Rate (N=700)

Table 1

Table 2

Experience of Witnessing Tobacco Advertisements and Preferences of Tobacco Companies' Social Responsibility by General Characteristics (N=700)

Table 2

TA=tobacco advertisements; CSR=companies' social responsibility.

†Fisher's exact test.

Table 3

Factors Influencing Participants' Current Smoking (N=700)

Table 3

TA=Tobacco advertisements; CSR=Companies' social responsibility; POP=Point of purchase; OR=Odds ratio; CI=95% confidence interval.

Table 4

Factors Influencing Participants' Future Smoking Intentions (N=700)

Table 4

TA=Tobacco advertisements; CSR=Companies' social responsibility; POP=Point of purchase.