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Jin Hee Yang 1 Article
Influence of Experiences of Witnessing Tobacco Advertising and Preferences of Tobacco Companies' Social Responsibility on Current and Future Smoking Intentions in Adolescents
Sung Rae Shin, Sun Hwa Shin, Bok Keun Lee, Jin Hee Yang
J Korean Acad Community Health Nurs. 2014;25(1):33-43.   Published online March 31, 2014
DOI: https://doi.org/10.12799/jkachn.2014.25.1.33
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  • 6 Citations
AbstractAbstract PDF
PURPOSE
To evaluate the influence of experiences of witnessing tobacco advertising and preferences of tobacco companies' social responsibility (CSR) on current and future smoking intentions in adolescents.
METHODS
Data were collected from 700 adolescents living in Korea representing 7 metropolitan cities and 8 provinces in the method of proportional random sampling. The Gallup's data collection system was adopted using 1:1 face to face interviews. The witness of tobacco advertising was determined by 'yes', or 'no' responses to three survey items and to four survey items for preferences of tobacco CSR. For statistical analysis, chi2 test, Fisher's exact test and logistic regression were used.
RESULTS
98.4% of the adolescents had experiences of witnessing tobacco advertising. POP (OR=103.44, 95% CI: 8.22~1301.45) and magazine advertisement (OR=6.07, 95% CI: 1.34~22.58) had a significant effect on their current smoking. Also, POP (beta=.24, p<.001) and movie advertisement (beta=.42, p<.001) had a significant effect on their future smoking intentions. As for the preferences of tobacco CSR, cultural-art support activities (beta=.15, p=.025) and environmental purifying campaigns (beta=-.15, p=.034) had a significant effect on their future smoking intentions.
CONCLUSION
Witness of tobacco advertising and positive responses to tobacco CSR are associated with current and future smoking intentions in adolescents.

Citations

Citations to this article as recorded by  
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  • Effect of School-based Peer Leader Centered Smoking Prevention Program
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  • Influence of Smoker Image Perceived Cigarette Advertising on Intention of Adulthood Smoking Among Highschool Students
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    The Journal of the Korea Contents Association.2014; 14(12): 785.     CrossRef

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